KEMA Names World Energy As Leading Retail Energy Channel Partner

Worcester, MA - In its newly released report entitled "Channel Partners: The Growing Role of Aggregators, Brokers and Consultants in Competitive Energy Markets," KEMA Inc. ranked World Energy as the industry's leading retail energy channel partner. KEMA is an independent research and consulting firm to the energy industry. World Energy owns and operates the industry's leading on-line energy exchanges.

Noting that energy market intermediaries such as World Energy are responsible for between 40 and 70 percent of energy volumes transacted in U.S. retail markets, the KEMA report ranked World Energy number one in terms of volume managed relative to the 50 companies that returned surveys. The report states that World Energy has grown from procurement of 8 million MWh of electricity in 2003 to 11 million MWh in 2004 and 16 million MWh in 2005. In addition, the report says, World Energy placed some 34 million MCF of natural gas in 2005. Such volumes put World Energy in the upper tiers of retail market intermediaries, as does the fact that it does business for clients all across the U.S. World Energy was one of only two channel partners referenced in the report that serves all the deregulated states.

The report cites industry complexity as a chief driver for end-user reliance on companies like World Energy that have a deep understanding of market dynamics and rules. "Electricity buyers turn to third-parties to help mediate transactions with retail sellers because of three major issues," it says, "time, expertise and trust."

"World Energy is very pleased to be singled out in the KEMA report," said World Energy COO Phil Adams. "Our growth is attributed not so much to our direct role as an aggregator, broker and consultant but because we are rapidly becoming the de factor energy exchange that's powering the technology and service offerings provided by a rapidly growing number of market intermediaries. Many of the organizations surveyed by KEMA, including companies like SAIC, Cargill Energy Services, Leland Consulting Group, StreetSmart Marketing, MCEnergy, JP Trading, C+I Energy and many others license the exchange as the market intelligence, auction engine and business process automation solution embedded in the energy procurement offerings they provide to their own customers. Our focus is on operating as the eBay of energy buying and selling, whether that is physical commodities, financial instruments or trading of green power credits."