Jelco
They would face the onset of World War two and join the war industrial effort by diversifying into the manufacturing of canvas goods such as dunnage bag and army webbing to exacting defence specifications, a field in which the corporation is still active today. A further diversification took place in 1957 when the industrial cases business of the Eveleigh Baggage Company was taken over by J.E. Lortie Co. and the line of fiber tool cases and shipping containers added to the products of the company. Gerard Lortie's son, Michel, born in 1936 joined the firm and would eventually take over as president in 1970, since other family members were involved in other fields of activity, he had to look outside the family for help in running the business, thus Jacques Cyr became a shareholder and vice-president up to his departure in 1980 and now Michel Lamothe is vice-president and a shareholder and Anne-Marie Boucher has joined the Board of Directors as secretary.
Year in and year out, through boom and bust, through two World Wars, through deep economic depression and years of prosperity, J.E. Lortie Co. Ltd. prides itself on selling quality products made in its own Montreal plant. Three generations of the same family have succeedingly reinvested in the upgrading of their production facilities while always conserving a deep commitment to good workmanship. In today's evolving global market situation, J.E. Lortie Co. Ltd., management team and employees enter the second century of corporate history with confidence remembering that continued trust in basic values is the soundest guarantee of a successful future.