Electric City Announces New Brand Image With Name Change To Lime Energy

Elk Grove Village, IL - In a move that reflects the company's goal to become the nation's premier energy efficiency solutions and technology provider, Electric City Corp. announced that it is changing its name to Lime Energy, using letters from its new energy savings corporate tagline, "Less Is More Efficient."

"The name change and new Lime Energy brand reflects the image that the company wishes to convey to our customers, shareholders and the broader electricity and energy efficiency industry as we progress toward our goal, stated Dan Parke, President and Chief Operating Officer of Lime Energy. "The tagline itself, 'Less Is More Efficient,' more accurately describes the "green" energy efficiency technologies offered by Lime Energy, further positioning us as a unique player in the energy market."

As part of the name change, Lime Energy, the parent company, will encompass two operating subsidiaries; Parke Industries, which will operate as Parke Industries, a Lime Energy company and Maximum Performance Group (MPG), which will operate as Maximum Performance Group, a Lime Energy company.

"The birth of Lime Energy is a result of the many positive changes our company has gone through over the last eight months," stated David Asplund, CEO of Lime Energy. "As a result of these changes we are now positioned to be a world class sales and marketing company offering our customers a broad array of energy saving solutions for their lighting and HVAC systems. With our unique and proprietary energy saving technologies, our solutions produce immediate, substantial and recurring savings which go right to our customers' bottom line. In addition, our customers are directly helping to reduce the greenhouse gases which cause global warming."

"We wanted a new brand name for our family of companies to represent our new collective and growing enterprise," continued Parke. "We chose Lime Energy because it's new, it's fresh, it stirs questions, it creates interest, it provides a lasting, memorable image with our clients and within the industry, it's different, it's green, it conveys an environmental message, and most importantly, like our company, it is unique. Today, our company has a new attitude and this attitude touches every aspect of our businesses. The new brand name, Lime Energy, will add clarity, consistency, and excitement for our employees, our customers and our shareholders."

SOURCE: Electric City Corp.