Business Marketing Plan

Integrated marketing communications (IMC) is a marketing plan for businesses. Its efforts include media relations, advertising, newsletters, promotional literature/development, trade show/event management, and Website development.

Media relations involves the development of press releases and feature article writing and placement. Advertising deals with the analysis, development, and placement of the appropriate ad mix for an organization, while newsletters concern editorial development, circulation management, and production coordination. Promotional literature review/development involves the development of strategically coordinated literature through production management. Trade show/event management concerns the analysis, development, and execution of conference, trade show, and user group activities, while Website development features using the web as both a marketing and a customer service tool.

KLN Group, 120 Remington Drive, Folsom, CA 95630. Tel: 916 984 7430; Fax 916 984 7431.